Market Research Simulator

Market Research Simulator

Nail your customer before you build your product.
This tool operates as a generative persona engine that reverse-engineers your Ideal Customer Profile (ICP) using structured market signals and inferred psychographics. It aggregates data from real-world behaviors, competitor audiences, and demand trends to generate deeply detailed, high-resolution ICPs.

What it does:

• Identifies and clusters potential customer segments based on intent signals
• Creates data-informed personas with pain points, decision factors, and buyer journeys
• Cross-validates with competitive positioning and unmet needs in the space

Outcome: A crystal-clear understanding of who you're solving for—and how to reach them.

1. ICP Persona Booklet

• Profiles of the top 5–10 high-fidelity personas synthesized from the 100-user simulation
• Includes: Demographics, psychographics, pain points, goals, objections, and buying triggers
• Visual customer journey maps for each key persona

2. Segment Distribution Report

• Clustering of the 100 simulated users into meaningful customer segments
• Segment size estimation (SOM/SAM overlap)
• Comparison of segment viability: likelihood to buy, CAC, LTV, friction points

3. Simulated Reaction Matrix

• Aggregated sentiment responses to product concepts, landing page copy, pricing tiers, and positioning statements
• Quantified reactions (e.g., “84% responded positively to Feature X at Price Y”)
• Heatmap of attention, excitement, confusion, and objection zones

4. Market Resonance Report

• Language pattern analysis: what words and themes resonated most/least with the ICP
• Emotion and trust signal breakdown across messaging variants
• Suggested brand tone and vocabulary optimization

5. Product-Market Fit Scorecard

• Weighted scoring of fit across all simulated users based on interest, intention, and conversion likelihood
• PMF threshold benchmarking: how close your concept is to true product-market fit
• Insights on which features or value props move the needle the most

6. Objection & Barrier Analysis

• Common objections or friction points raised by ICPs
• Root causes of hesitations (pricing, comprehension, need prioritization, etc.)
• Recommendations for mitigation or reframing

7. Conversion Intent Likelihood Map

• Simulated user funnel showing % at each stage: interest → engagement → intention → action
• Drop-off points and why they occurred
• Potential UX/positioning solutions to optimize flow

8. ICP Channel Affinity Report

• Simulated data on where these personas are most likely to be reached (platforms, communities, publications)
• Organic vs paid attention breakdown
• Media preferences and influencer trust mapping

9. Validated Messaging Brief

• A curated set of copy tested with the 100-user cohort, scored and ranked
• Includes: tagline, hero sentence, call-to-action variants, email subject lines
• Optional: competitor message comparisons

10. Strategic Recommendations Deck

• Executive summary of key insights, opportunities, and strategic pivots
• Visual dashboards with callouts from the 100-user simulation
• Suggested GTM (go-to-market) sequencing based on ICP simulation